Amusement parks are
increasingly using virtual and augmented reality technology to provide an
immersive experience to customers. Virtual reality is a 3D, computer generated
environment which can interact with a person, whereas augmented reality turns
an environment into a digital interface by placing virtual objects in the real
world. Amusement parks are implementing this technology in rides and
theater-based attractions. For instance, Plops land De Panne in De Panne,
Belgium has a new virtual reality wooden roller coaster called Heidi The Ride,
which can reach speeds of more than 43mph. Amusement park SeaWorld has started
operating a new Kraken Virtual Reality Roller Coaster in Orlando. The Weave
Breaker coaster brings the reality of jet skiing in an amusement park.
Universal Studios have The Walking Dead mazes with augmented reality elements.
THE BUSINESS RESEARCH COMPANY EXPECTS
THE GLOBAL RECREATION
MARKET TO GROW TO $1 TRILLION BY 2021
North America was the
largest region in the recreation market in 2017, accounting for more than
one-third of the market share. This was mainly due to high disposable income,
presence of a large middle class population that seek recreation services and
huge popularity of sporting events among the population in countries such as
the USA and Canada.
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According to The Business Research Company’s Consultant, Nitin
Gianchandani, to enhance visitor experience, amusement parks are transforming
their attractions from passive amusements into participatory adventures. Motion
tracking enables amusement parks to offer virtual reality experiences built for
multiple people to experience simultaneously. A new experience was demonstrated
with motion tracking and massive 4k resolution projections at Disneyland
California.
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report at https://www.thebusinessresearchcompany.com/sample.aspx?id=342&type=smp
The Walt Disney Company Limited
was the largest competitor in the market, with revenues of $18.4 billion for
the financial year 2017. Walt Disney Parks and Resort’s growth strategy aims to
attract more visitors by launching new attractions and entertainment in its
theme parks. The company is in the process of adding a Star Wars attraction at
its parks in Orlando and Anaheim, California. Walt Disney Parks and Resorts is
also adding an Iron Man attraction and constructing a new hotel in its park in
Hong Kong.
Recreation is a pastime,
diversion, exercise or other resource for relaxation and enjoyment.
Recreational activities are often done for enjoyment, amusement or pleasure.
Recreational activities include taking part in sporting activities and visiting
museums, historical sites, zoos and parks and also witnessing spectator sports
and events. Gambling except casino hotels can also be considered to be part of
recreation market.
Recreation Global Market Report 2018 is a detailed report giving a unique insight into this market.
The report is priced at $8000 for an individual user. To use across your
office, the price is $12000 and $16000 if you wish to use across a
multinational company.
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