Tuesday 15 January 2019

Digital Out-of-home Advertising In The Film And Music Market


The Business Research Company’s film and music global market report, covers the year-on-year growth of the global film and music market historic and forecast growth. It also includes chapters on the film and music market trends, geographical analysis, and competitive landscape.

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The global film and music market is forecast to grow at a CAGR (compound annual growth rate) of around 4.8 % to 2022.

Film And Music Market Trends
Film, video and sound tracks are important forms of media. A film or a movie is formally referred to a motion picture. It is created by projecting sequenced moving images with an optical illusion effect on a screen. Sound recording or audio recording involves capturing of audio signals on storage devices either analog or digital.
Innovative marketing techniques such as digital out-of-home advertising are being adopted to promote movies. Out-of-home advertising is focused to reach customers while they are outside their homes. It is aimed at expanding marketing coverage to a large number of customers. Out-of-home techniques are combined with new digital interactive formats to attract more customers.
The global film and music market is primarily driven by technology development, increase in the number of mergers and increase in mobile video viewing.

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The global film and music market report covers the following regions under the geographical analysis section: Asia Pacific, Western Europe, North America, Middle East, Africa, South America, and Eastern Europe. Major countries under each of these regions are also covered under the country analysis chapters.
With Growth of emerging markets, increase in television channels, digitalization and increasing population, the global film and music market is expected to increase in potential and scope. TBRC’s report also covers the film and music drivers and restraints in the market.
The global film and music market’s segment shares in each geographic region are mentioned in the report, along with the historic and forecast growth rates for each segment presented visually with supporting reasons to justify the growth rates.
The top companies included in the global film and music market report are Time Warner, Sony, CBS Corporation, Walt Disney, and Twenty First Century Fox.

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