The word ‘media’ refers to the technology by which information is
delivered to an audience. The media industry consists of businesses that produce
and distribute television and radio programs, motion pictures, and commercials
along with video and audio recordings, games and publishing.
Media plays an important role in making the world a global village
and reducing the communication gaps. Media is considered as a source of/channel
for information, education, entertainment and advertising.Media content is delivered to audiences through various means,
particularly mass media. Mass media include all technologies by which
information is communicated to large groups of people.
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The global media market has been
growing in the past years with a CAGR of almost 12%. The year 2017 recorded
high growth in this market with a net market value more than 30% higher than
that of 2013, as per TBRC’s in-house consultants.TBRC’s latest report show the historic
and future trends in the market for each year with sourced reasons to support
the growth claims.The report also shows the global media
market to grow at a higher CAGR by 2021 as compared to 2017, along with
geographies best suited for investments with highest return rate.
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The rise in social media and the
increasing volume of consumer data is driving growth and innovation in the book
publishing industry. Book Publishers can have broad and deep visibility into
their consumers, distributors and other stake holder data. Publishers with
digital first model are investing significantly in building in-house data and
analytics team. For example, Next Big Sound’s, Next Big Book application
provides a dashboard for the publishing industry that draws sales, publicity
events, social media, and web trends regularly to offer a holistic view of the
books’ performance. It will highlight factors that are the most influential
such as social signals, book tours, prices and authors. Experiments are also
underway to use big data in the fields of ‘dynamic pricing’ and also for
personalized suggestions based on viewers’ history.Companies included in the report are Google,
Walt Disney, Time Warner Inc., Facebook.com, and Comcast Corporation.
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Business Intelligence Company which excels in company, market and consumer
research. It has offices in the UK, the US and India and a network of trained
researchers in 15 countries globally.
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